Shake it welcomed to the Heiniger Family!

There’s a new hero in the Heiniger Professionals lineup — and it just made its bold debut at Hair Festival Sydney 2025. Meet SHAKE IT, our revolutionary liquid dry shampoo that’s already turning heads in salons and on styling benches across the country.

Designed for busy professionals, fast-paced styling, and the modern-day hair routine, SHAKE IT delivers instant freshness, lift, and volume — no aerosols, no residue, no waiting around. It’s salon-grade, scalp-friendly, and crafted to refresh without ever ruining your style.

Whether you’re extending a blow wave, reviving a fringe, or just need a quick pick-me-up between washes, SHAKE IT does the job fast — with no residue and no chalky build-up. Just a few shakes at the root, and you're good to go.

A Closer Look at What Makes SHAKE IT Different:

✔ Dries Instantly – No downtime, no mess
✔ Gentle on Sensitive Scalps – Great for post-colour use
✔ Aerosol-Free – Salon-safe and eco-conscious
✔ Vegan, Cruelty-Free & Sustainably Made
✔ Proudly Australian Made & Owned

Hair Festival 2025 was the perfect place to launch SHAKE IT — surrounded by the energy, innovation, and creativity of the hair community. We had live demos, hands-on trials, and incredible feedback from pros who know what works and what doesn’t. And the verdict? It’s a game-changer.

We’re so proud to welcome SHAKE IT to the Heiniger Professionals family — and even prouder to support stylists with tools and products that truly deliver.